Sustainability was at the forefront of why I set about creating this brand back in 2019. No one was focusing on Organics or Sustainability in Kids Clothing, it didn't make sense to me - so I decided to create something that I would be proud and happy to put my kids in that I knew was best for them and best practice for the environment.  Fast forward to 2023 when I am finally getting it off the ground and thankfully the sustainability shift has started, everyone is jumping onboard – there is a lot of greenwashing out there and misinformation, but we are moving in the right direction.   

We have used 100% Organic cottons and chosen 100% cotton yarn where possible, whilst still trying to achieve practical, fun and functional products that have longevity not only in style and design but also quality. 

Our factories are OEKO-TEX certified and comply with BSCI standards. We use compostable, recyclable or recycled packaging. 

This is an on-going journey to continue create and produce products we are proud of - looking out for the environment for our current and future generations.