Our Vision

To bring back the joy and carefree vibe for dressing lil’ ones.

Our Ethos

We are all about funky & functional kids clothing that is as easy to wear as it is kind to the planet.

Our Personality

Our priority is to bring affordable, quality, funky and highly functional children’s clothing to the market that is a little bit different to the status quo. Our gear is always fun without being childish. We love a clash of shapes, patterns and colours. Playful mismatch is our thing. We draw inspiration from the archives; a hark back to the good old days. Whenever we get the chance to speak with our customers, we do so honestly and earnestly. We strive to always communicate in a simple and straightforward way, but we do so with a smile; we’re playful, witty and fun.

WHO WE ARE

We are an Australian Brand - conceptualised and brought to life 2019 by a Mum who wanted to create fun, colourful and playful clothes for her Lil Grom.

Clothes that are made for running a muck and boys and girls who like to get messy.

A hark back to the good ole days I remember from my childhood - running around barefoot, rolling in the grass and eating sandflies - because my mouth was always wide-open from laughing and screaming with joy, until the the sun went down. The sound of Mr Whippy, the smell of hot dogs and candy floss, salty hair and sandy feet, fish and chips at the beach, covered in scrapes and bruises; just constantly playing and being carefree. I had my posse of friends and I loved every minute of it. This to me was the JOY OF BEING A KID....

After a 15+ year career in the retail industry spanning Buying, Planning and Logistics across Menswear, Kidswear and Home Fragrance - I took a pause and moved to Adelaide to welcome my first child into the world - where upon I spent countless nights trawling the internet searching for clothes that resonated with my rural childhood. Clothes that were fun and funky.

At the end of the day our mantra is - just roll with it :)

Much Love - A Tired Mum xoxo